Achromatic colors dominated the automotive market around the globe in 2022. But as BASF designers report in the Color Report for Automotive OEM Coatings, cars are becoming more and more colorful to allow yellow, orange, green and purple to take market share. While color trends vary from year to year, achromatic color families—white, black, silver, and gray—remain steady and continue to lead non-commercial vehicle body colors in 2022. White remains the most popular car body color worldwide due to its classic, timeless aesthetic and high resale value. In the color palette, consumers tend to choose blue or red, two of the all-time favorites, in addition to yellow, orange, green and purple, which also have a place in most regions of the world. This shows that globally, automakers are showing a higher degree of acceptance than ever before for more diverse colors and a wider range of effects.The emergence of car vinyl wrap also provides more choices for car owners.
How do you choose your car color?
When choosing your favorite car color, you may want to consider many different factors. For example, you can go with the flow and choose the most popular color at the time, or you can choose any color you like. Gray was the most popular car color last year, and before that, black took the limelight, followed by white, blue and red.If you want to look classic, sophisticated, and in control, black is the color for you. White is for those who want to look young, fresh and economical. It's a neutral color, so it works well as a secondary color too. Gray is the perfect middle ground between black and white.
But some people don't like the classic black, white and gray.
- Bid farewell to mediocrity, like to pursue willful self-expression, and young people who like high-brightness and high-saturated color car vinyl wrap. They prefer fresh, tense and passionate car colors to express their daring attitude towards life without fear. In terms of car purchase demand, they pay more attention to the appearance of the car, are very picky about the color and shape, and should be cool and not the same; They like to try new things and are more willing to try personalization. Young people who buy cars during this period have a higher acceptance of large surface colors with high brightness and high saturation, which is manifested in the new trend of exterior colors, which can be divided into two categories:
The first category: bold high-brightness and high-saturation colors car vinyl wrap
The exterior color of the vehicle's extremely bright and saturated car can give people strong sensory stimulation, with the fierce front face shape and low-lying forward body posture, highlighting the core highlights such as vehicle performance and appearance, and at the same time giving the owner a bold and flamboyant personality. For example, the Maserati Ghibli MC Special Edition Track Yellow, MG5 Scorpio Passion Lemon, BMW 2 Series Coastal Blue/Lightning Purple, and Honda Civic Rally Red are all high-brightness and high-saturation colors.
The second category: personalized, unique color flip vinyl wrap
The colorful visual impact is stronger than the traditional whole car bright color effect. And the richer the color, the more eye-catching it is, and the use of lively, enthusiastic, high-brightness and high-saturation color changes can give people a deeper impression, and it is more suitable for posting on social media, thereby generating greater influence online . For example,Ravoony chameleon car wrap colors.
- And some mature and stable car owners like the high-brightness and low-saturation body effect. They no longer need to show themselves in a high-profile way, and low-saturation colors are less stimulating to the senses than high-saturation colors, and are more like a background color, which is subordinate, undisturbed, and polite of. Low-saturation colors give people a stable psychological feeling, without great emotional ups and downs, and are rational. At the same time, it can meet their psychological needs of looking for individuality within a safe range. In terms of the new trend of exterior color, it can be divided into two categories:
The first category: mild high brightness and low saturation colors
Naturally, the high-purity neutral color brings a more free, low-key sense of uncertainty to the new middle class, and more represents a positive and flexible attitude to life. The whole car adopts a high-brightness and low-saturation body exterior color, which can give the owner both outstanding and not frivolous personality traits. For example, Ideal ONE's Deep Gree and Stratosphere Blue, Haval H6's Alum Green, etc.
The second category: low saturation gray with low mobility + primary color brightening
The whole vehicle is based on the commonly used low-saturation gray, and then uses the high-saturation color as the outline color to brighten and highlight the characteristic line of the body, so that the color of the whole vehicle looks calm and dynamic at the same time, which is very suitable for the needs of the new middle class for both highlighting personality and low-key and unassuming. For example, the cold silver of Model 3, and the laser grey vinyl wrap of Extreme Krypton 001.
- Another kind of car owners, they pursue stability and introspection, emphasizing the unique texture of the car effect. When a person's thinking becomes more and more complex, what he needs becomes simpler. This type of car owners have been under a lot of work pressure in the past few years and have to face many problems. And when they pass this hurdle, their aesthetics will also change, the economic base determines their psychological changes, and the aesthetics will be more inclined to simple design. When they are no longer so impetuous and their hearts are quiet, they are more balanced and orderly, giving people a sense of inward force of low brightness, matte or unique texture of color, which is more in line with their psychological appeal. Manifested in the new trend of exterior color, it can be divided into two categories:
The first category: a unique metallic texture that is sharp and luxurious
Combined with the sharp or flowing lines of the vehicle's exterior, the body color achieved by a special metallic coating process is relatively soft. This clash of shapes and colours instead creates a luxurious and unassuming texture while presenting a delicate balance that harmonizes modernity with tradition. For example, Lexus LF-30's Voltaic Sky, BMW i4's Matte Gold, etc.
The second category: Pure and elegant extreme concentration
Not only through pure monochrome or luxurious color blocking, but also combined with the innovation of car paint materials to add a new dimension to the ultimate concentration of color, or through a higher standard process to reduce the gap between components, to obtain the natural texture of the whole vehicle and the aura of shocking four-seater. For example, the sparkle white of the Model X, the silver of the Rolls-Royce Phantom.
The color trend of automobiles will evolve gradually with the passage of time, the mood of the times, consumer behavior and other factors. We cannot absolutely say which car vinyl wrap color is the best, as long as you like it, the car vinyl wrap color that meets your own aesthetics is the most suitable color for your car.
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